{"id":3870,"date":"2023-08-17T05:53:02","date_gmt":"2023-08-17T09:53:02","guid":{"rendered":"https:\/\/www.fuelm.com\/?p=3870"},"modified":"2023-08-17T06:02:55","modified_gmt":"2023-08-17T10:02:55","slug":"strategiesfor-social-media-targeted-ads","status":"publish","type":"post","link":"https:\/\/www.fuelm.com\/insights\/strategiesfor-social-media-targeted-ads\/","title":{"rendered":"Strategies for Social Media Targeted Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3870\" class=\"elementor elementor-3870\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ecfb294 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6ecfb294\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b7f58da\" data-id=\"7b7f58da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1c0ae9 elementor-widget elementor-widget-heading\" data-id=\"3f1c0ae9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><span class=\"elementor-heading-title elementor-size-default\">INSIGHTS | <span>Digital Marketing<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f051a06 elementor-widget elementor-widget-heading\" data-id=\"6f051a06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strategies for Social Media Targeted Ads<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48998c8 elementor-widget elementor-widget-heading\" data-id=\"48998c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In the old, pre-Internet days, advertisers would select the media outlets to place their ads in based almost solely on the promised socio-economic makeup of the media outlet\u2019s audience. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ffb0939\" data-id=\"4ffb0939\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-420678c6 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"420678c6\" data-element_type=\"section\" id=\"hero-bg\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47f154a0\" data-id=\"47f154a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cf73d0f h-600\" data-id=\"5cf73d0f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61dd68e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61dd68e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1b26e\" data-id=\"7b1b26e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa0cb0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa0cb0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4693b4\" data-id=\"b4693b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49256d1 elementor-widget elementor-widget-text-editor\" data-id=\"49256d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">If you were Lord &amp; Taylor on Fifth Avenue in New York, you advertised your goods in the New York <\/span><i><span style=\"font-weight: 400;\">Times<\/span><\/i><span style=\"font-weight: 400;\">, which promised an upscale, fashionable, largely female readership. If you were selling Heinz Ketchup, a 30-second ad on NBC-TV would reach masses of people, many if not most of whom liked to squeeze out some ketchup on their hot dogs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These days, the advertising game is being played, more and more, on social media: Facebook, Instagram, Twitter, Tik-Tok and all the others. And the name of the new game is <\/span><b>targeted ads<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">In the old days, you\u2019d run an ad and <\/span><b>hope<\/b><span style=\"font-weight: 400;\"> that enough people in the demographic you were selling into would see it and buy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nowadays, you run an ad, but tell the social media platform <\/span><b>exactly<\/b><span style=\"font-weight: 400;\"> who your audience is, and the platform, say Facebook, only delivers your ad to the groups and individuals you specify.\u00a0 That is a far more efficient and cost-effective way to spend your advertising dollars.<\/span><\/p><p><span style=\"font-weight: 400;\">The idea is to deliver your ad only to people most likely to see it and click to purchase.\u00a0 If you\u2019re selling ketchup, you don\u2019t want to waste money trying to convert mustard lovers. You want to find every ketchup lover out there and show them your ad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you run ads on Meta for Business (formerly Facebook Ad Manager) you tell the platform to target your ad to specific people and groups. And because Meta has spent years gathering all kinds of demographic information on the people who use their platform, they can easily put your ad in front of the eyes of specific people.<\/span><\/p><p><span style=\"font-weight: 400;\">When working with Meta to develop a targeted audience for your ads, they can draw on a wide range of criteria, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interests (hobbies, sports, books, etc.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relationship Status<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educational Status<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location, including if someone lives in an area or just visiting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Occupation, as well as job title targeting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchasing behavior<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attendance at life events, conferences etc<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Meta will help advertisers build <\/span><b>custom audiences<\/b><span style=\"font-weight: 400;\"> for your company and products. Working from lists of phone numbers of your customers, email addresses, purchaser lists and more, Meta will build on common demographics to build a customized audience.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also specify a lookalike audience, groups whos specific profiles match those of your customer base. Meta uses website tracking pixels to help develop this data.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you have a target audience, you can test ads on different segments, layer target options and combine demographics, behaviors and geolocation data.<\/span><\/p><p><span style=\"font-weight: 400;\">The other social media platforms offer similar audience-building programs for your advertising, Twitter, for instance, breaks its targeting options into three categories:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics: location, language, device, age and gender\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience types: conversations, events, tweet engagers, keywords, movies &amp; tv, interests and lookalikes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your audiences: this distinguishes between targeting your followers and building a custom audience\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tik-Tok, Instagram, Linked-In and others all offer similar programs.<\/span><\/p><p><span style=\"font-weight: 400;\">There are six basic types of customer targeting used by most social media platforms.<\/span><\/p><p><b>Demographic targeting: <\/b><span style=\"font-weight: 400;\">Based on personal data collected by the platform about its users<\/span><\/p><p><b>Interest\/Behavioral targeting: <\/b><span style=\"font-weight: 400;\">Targets customers who display certain interests and behaviors in web and mobile browsing (pages visited, searches performed, links clicked, products purchased) and physical behaviors like location, event attendance and in-store purchases.<\/span><\/p><p><b>Predictive targeting: <\/b><span style=\"font-weight: 400;\">This category applies machine learning and AI to predict the best products to show certain customers, which customers are most likely to covert and build lookalike audiences of people who exhibit similar behaviors.<\/span><\/p><p><b>Retargeted or remarketing: <\/b><span style=\"font-weight: 400;\">This targeting method uses cookies, tracking pixels, email lists and CRM data to serve ads to users who display interest in a product of service, who visited your website, looked up certain search terms or otherwise engaged with your business.<\/span><\/p><p><b>Custom targeting: <\/b><span style=\"font-weight: 400;\">\u00a0This method uses data you input (CRM data, email lists, past purchase data or other proprietary data) to build your own custom audience.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s clear that this new kind of advertising is right on target. If you need assistance, or want to talk to someone about targeting your audience better, please contact us at Fuel Media.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08f2402 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08f2402\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1631a60\" data-id=\"1631a60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c0addd elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8c0addd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.fuelm.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-share-buttons.min.css\">\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you were Lord &amp; Taylor on Fifth Avenue in New York, you advertised your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17],"tags":[29],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3870"}],"collection":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/comments?post=3870"}],"version-history":[{"count":6,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3870\/revisions"}],"predecessor-version":[{"id":3877,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3870\/revisions\/3877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media\/3872"}],"wp:attachment":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media?parent=3870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/categories?post=3870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/tags?post=3870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}