{"id":3600,"date":"2023-03-01T09:00:58","date_gmt":"2023-03-01T14:00:58","guid":{"rendered":"https:\/\/www.fuelm.com\/?p=3600"},"modified":"2023-03-02T10:16:33","modified_gmt":"2023-03-02T15:16:33","slug":"putting-data-in-the-drivers-seat-seven-ways-to-use-data-driven-content-to-improve-sales","status":"publish","type":"post","link":"https:\/\/www.fuelm.com\/insights\/putting-data-in-the-drivers-seat-seven-ways-to-use-data-driven-content-to-improve-sales\/","title":{"rendered":"Putting Data in the Driver\u2019s Seat Seven ways to use data-driven content to improve sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3600\" class=\"elementor elementor-3600\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ecfb294 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6ecfb294\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b7f58da\" data-id=\"7b7f58da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1c0ae9 elementor-widget elementor-widget-heading\" data-id=\"3f1c0ae9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><span class=\"elementor-heading-title elementor-size-default\">INSIGHTS | <span>Digital Marketing<\/span>, <span>Email Marketing<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f051a06 elementor-widget elementor-widget-heading\" data-id=\"6f051a06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Putting Data in the Driver\u2019s Seat Seven ways to use data-driven content to improve sales<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48998c8 elementor-widget elementor-widget-heading\" data-id=\"48998c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Remember the good-ole-days when \u2018content was king?\u2019 Marketers believed all you had to do was identify a bunch of keywords, cram them everywhere into your website content and stand back and watch the sales roll in!<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ffb0939\" data-id=\"4ffb0939\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-420678c6 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"420678c6\" data-element_type=\"section\" id=\"hero-bg\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47f154a0\" data-id=\"47f154a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cf73d0f h-600\" data-id=\"5cf73d0f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61dd68e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61dd68e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1b26e\" data-id=\"7b1b26e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa0cb0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa0cb0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4693b4\" data-id=\"b4693b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49256d1 elementor-widget elementor-widget-text-editor\" data-id=\"49256d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Well, those good-ole-days, if they ever actually existed, are long gone. Your customers are much more sophisticated these days, and so is modern digital marketing.<\/p><p>These days, successful content is backed by a data-driven content strategy. It means using user information \u2013 demographics, preferences, desires \u2013 to create a responsive, changing and deliberate strategy to help you decide where to spend your time, effort and resources to obtain the best effect.<\/p><p>How do you do this? Here are seven ideas to get going.<\/p><p><b>1. Set your content goals<\/b><\/p><p><span style=\"font-weight: 400;\">Decide what you\u2019re trying to accomplish with your online marketing. Increase traffic? Make more sales? Improve conversion rates? Generate leads?<\/span><\/p><p><span style=\"font-weight: 400;\">Once you determine your content goals, then you can identify the channels best suited to meet them. And begin creating content that works.<\/span><b><\/b><\/p><p><b>2. Define your audience<\/b><\/p><p><span style=\"font-weight: 400;\">You\u2019ve probably got reams of demographic data about your customers. You can create a customer persona and spot the commonalities that they share.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve ID\u2019d the \u2018type\u2019 of customer you have (and you may have to break them down into \u2018prospective customer,\u2019 \u2018buyer customer\u2019 and \u2018repeat customer\u2019), you can begin to drill down and find what they have in common. That\u2019s your content and marketing sweetspot.<\/span><b><\/b><\/p><p><b>3. Review the competition<\/b><\/p><p><span style=\"font-weight: 400;\">This step is often overlooked. Your competitors are probably putting as much time and effort into finding customers as you are. Check up on what they\u2019re doing: Are they using blogs? Discount offers? Competing for clicks? Using industry influencers?<\/span><\/p><p><span style=\"font-weight: 400;\">Once you get an idea on what the other guy is doing, you can better analyze and determine if what they\u2019re doing is good for you and your customers. Or not.<\/span><b><\/b><\/p><p><b>4. Keyword research<\/b><\/p><p><span style=\"font-weight: 400;\">Once you have a good handle on your customers and what they like and want, you can begin drilling down on that old staple: keyword research.<\/span><\/p><p><span style=\"font-weight: 400;\">There are plenty of tools out there now (Google Analytics is the biggie) that can help you find the exact language your content needs to use.<\/span><\/p><p><span style=\"font-weight: 400;\">Using the right keywords in your content tells your customers that you speak the same language, share the same wants and desires and are on the same wavelength.<\/span><b><\/b><\/p><p><b>5. Adapt the content<\/b><\/p><p><span style=\"font-weight: 400;\">Now that you\u2019ve determined your goals, drilled down to understand who your audience is and what they want, you can begin to create successful content.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember: this content can take many forms, such as videos, blog posts, infographics, case studies, white papers, customer reviews and recommendations.\u00a0 The analytical data you have assembled will help guide you to adopt the correct format your customers will react to.<\/span><b><\/b><\/p><p><b>6. Promote on the right channels<\/b><\/p><p><span style=\"font-weight: 400;\">With your new data-driven content in hand, you can begin producing it. But where?<\/span><\/p><p><span style=\"font-weight: 400;\">Again, your data research has hopefully told you where your customers can be found. These days, most people are on smartphones, so making sure your content is mobile-friendly is absolutely vital. Your website should be mobile adaptable so you won\u2019t chase potential customers away.<\/span><b><\/b><\/p><p><b>7. Measure and analyze results<\/b><\/p><p><span style=\"font-weight: 400;\">Data never sleeps. Neither should your processes of analysis and measurement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever your initial content goals were, you should be able to measure the results. Did you want to increase sales and conversions? There is data that will tell you whether you succeeded or failed. Wanted to improve traffic? What do the data say?<\/span><\/p><p><span style=\"font-weight: 400;\">Creating this kind of data-driven marketing and content is not as easy as it sounds. It takes a lot of work and a lot of data testing and analysis to reach success.<\/span><\/p><p><span style=\"font-weight: 400;\">But you don\u2019t have to do it alone. Here at Fuel Media, we have experts in data-driven campaigns, in SEO marketing and execution, and in website analysis. We stand ready to help all of our clients wherever they are in the data-driven marketing cycle.<\/span><\/p><p><span style=\"font-weight: 400;\">Contact us and we\u2019ll use our years of experience and expertise to help you achieve your marketing goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08f2402 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08f2402\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1631a60\" data-id=\"1631a60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c0addd elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8c0addd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.fuelm.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-share-buttons.min.css\">\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Well, those good-ole-days, if they ever actually existed, are long gone. Your customers are much [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17,16],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3600"}],"collection":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/comments?post=3600"}],"version-history":[{"count":15,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3600\/revisions"}],"predecessor-version":[{"id":3617,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3600\/revisions\/3617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media\/3602"}],"wp:attachment":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media?parent=3600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/categories?post=3600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/tags?post=3600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}