{"id":3391,"date":"2022-09-19T03:41:35","date_gmt":"2022-09-19T07:41:35","guid":{"rendered":"https:\/\/www.fuelm.com\/?p=3391"},"modified":"2022-09-19T04:31:34","modified_gmt":"2022-09-19T08:31:34","slug":"does-anybody-really-know-what-time-it-is","status":"publish","type":"post","link":"https:\/\/www.fuelm.com\/insights\/does-anybody-really-know-what-time-it-is\/","title":{"rendered":"Does Anybody Really Know What Time It Is?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3391\" class=\"elementor elementor-3391\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ecfb294 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6ecfb294\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b7f58da\" data-id=\"7b7f58da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1c0ae9 elementor-widget elementor-widget-heading\" data-id=\"3f1c0ae9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><span class=\"elementor-heading-title elementor-size-default\">INSIGHTS | <span>Digital Marketing<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f051a06 elementor-widget elementor-widget-heading\" data-id=\"6f051a06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Does Anybody Really Know What Time It Is?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48998c8 elementor-widget elementor-widget-heading\" data-id=\"48998c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> For those of you old enough to remember the band Chicago, the second line of that song lyric is \u201cDoes anybody really care?\u201d<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ffb0939\" data-id=\"4ffb0939\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-420678c6 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"420678c6\" data-element_type=\"section\" id=\"hero-bg\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47f154a0\" data-id=\"47f154a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cf73d0f h-600\" data-id=\"5cf73d0f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61dd68e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61dd68e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1b26e\" data-id=\"7b1b26e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa0cb0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa0cb0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4693b4\" data-id=\"b4693b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d224a2 elementor-widget elementor-widget-text-editor\" data-id=\"0d224a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">For those of you old enough to remember the band Chicago, the second line of that song lyric is \u201c<\/span><i><span style=\"font-weight: 400;\">Does anybody really care<\/span><\/i><span style=\"font-weight: 400;\">?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Which is appropriate, since this blog post is one of those deep-in-the-weeds subjects that will be of the most interest to marketing nerds.<\/span><\/p><p><span style=\"font-weight: 400;\">The question is: <\/span><b>what are the best times of day and days of the week to post social media posts that get the best engagement and response?<\/b><\/p><p><span style=\"font-weight: 400;\">See? Ninety-something percent of you probably responded by thinking <\/span><i><span style=\"font-weight: 400;\">Who cares?<\/span><\/i><span style=\"font-weight: 400;\"> But marketing professionals (like most of us here at Fuel Media) <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> care, because getting the most bang for the buck is <\/span><i><span style=\"font-weight: 400;\">always<\/span><\/i><span style=\"font-weight: 400;\"> important.<\/span><\/p><p><span style=\"font-weight: 400;\">And people have done the research, so there are answers to the question. We surveyed some of the companies that have done the research and summarized their conclusions below. And we posted links to their research so if you <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> are into this stuff, you can go read it all yourself!<\/span><\/p><p><span style=\"font-weight: 400;\">(If you want the shorthand version, most researchers agree that posting social media messages on <\/span><b>weekdays<\/b><span style=\"font-weight: 400;\"> \u2013 specifically Tuesdays through Thursdays \u2013 sometime around 9-10 a.m. gets better engagement results.)<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some of the specifics.<\/span><\/p><p><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SproutSocial <\/span><\/a><span style=\"font-weight: 400;\">has determined that the best time to post on <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\"> is Monday through Friday mornings at 2 a.m. (eastern time), and Tuesdays at 10 a.m. and noon. Tuesdays through Fridays are the best days, and Sunday is the worst day to post.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re posting on <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\">, do it Monday at 10 a.m. (eastern), Tuesday and Wednesday from 9 a.m. to noon and Thursday and Friday at 9 or 10 a.m. Tuesday and Wednesday are the best posting days, Sunday is the worst.<\/span><\/p><p><b>Twitter?\u00a0 <\/b><span style=\"font-weight: 400;\">Monday, Tuesday, Wednesday, Friday and Saturday at 8 a.m. Tuesday and Wednesay are the best, Sunday is the worst. (Are you noticing a trend about Sundays here?)<\/span><\/p><p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/www.ama.org\/marketing-news\/the-best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> American Marketing Association<\/span><\/a><span style=\"font-weight: 400;\">\u2019s research tells us that posting early morning on weekdays is the most effective.<\/span><\/p><p><span style=\"font-weight: 400;\">For <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\">, Tuesday, Wednesday and Friday between 9 a.m. and 1 p.m.is best. Avoid posting on Saturday, as engagement all day is the lowest.<\/span><\/p><p><b>Instagram: <\/b><span style=\"font-weight: 400;\">post between 11 a.m. and 2 p.m. on Tuesday or at 11 a.m. Monday through Friday.<\/span><\/p><p><b>Twitter:\u00a0 <\/b><span style=\"font-weight: 400;\">early in the morning on weekdays is best, ideally 8 a.m. Mondays and Thursdays<\/span><\/p><p><span style=\"font-weight: 400;\">The folks at <\/span><a href=\"https:\/\/statusbrew.com\/insights\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statusbrew <\/span><\/a><span style=\"font-weight: 400;\">have this advice:<\/span><\/p><p><span style=\"font-weight: 400;\">You get higher visibility on <\/span><b>Facebook <\/b><span style=\"font-weight: 400;\">posts at 9 a.m. but the peak traffic on the site is between 1 p.m.and 3 p.m. (when many users are on lunch break). They also claim that posting at noon will get the most <\/span><i><span style=\"font-weight: 400;\">shares <\/span><\/i><span style=\"font-weight: 400;\">and posting at 3 p.m. will get the most <\/span><i><span style=\"font-weight: 400;\">clicks<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">On <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\">, posts between 10 a.m. and 3 p.m. get good engagement, but the day of the week matters, too. Weekdays are always better than weekends.<\/span><\/p><p><span style=\"font-weight: 400;\">As for <\/span><b>Twitter<\/b><span style=\"font-weight: 400;\">, posters get maximum engagement at 9 a.m., all days of the week. Posting between 11 a.m. and 2 p.m. on weekdays puts you in front of the mammoth lunchtime Twitterati crowd.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, <\/span><a href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hootsuite <\/span><\/a><span style=\"font-weight: 400;\">generally agrees with the above.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They claim the best time to post on <\/span><b>Facebook<\/b><span style=\"font-weight: 400;\"> is between 8 a.m. and noon on Tuesday and Thursday.<\/span><\/p><p><span style=\"font-weight: 400;\">For <\/span><b>Instagram<\/b><span style=\"font-weight: 400;\">, post at 11 a.m. on Wednesday.<\/span><\/p><p><span style=\"font-weight: 400;\">For <\/span><b>Twitter, <\/b><span style=\"font-weight: 400;\">\u00a0post at 8 a.m. on Monday and Thursday.<\/span><\/p><p><span style=\"font-weight: 400;\">There it is. And remember what Chicago told us: \u201cWe\u2019ve all got time enough to cry.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">If you need help scheduling your social media posts to get the best engagement, call on the professionals at Fuel Media. We\u2019re here all the time to help with your questions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08f2402 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08f2402\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1631a60\" data-id=\"1631a60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c0addd elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8c0addd\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.fuelm.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-share-buttons.min.css\">\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For those of you old enough to remember the band Chicago, the second line of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17],"tags":[22,19],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3391"}],"collection":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/comments?post=3391"}],"version-history":[{"count":6,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3391\/revisions"}],"predecessor-version":[{"id":3399,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3391\/revisions\/3399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media\/3395"}],"wp:attachment":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media?parent=3391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/categories?post=3391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/tags?post=3391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}