{"id":3300,"date":"2022-08-23T06:16:44","date_gmt":"2022-08-23T10:16:44","guid":{"rendered":"https:\/\/www.fuelm.com\/?p=3300"},"modified":"2022-08-25T05:59:50","modified_gmt":"2022-08-25T09:59:50","slug":"selecting-a-digital-marketing-agency-what-to-look-for","status":"publish","type":"post","link":"https:\/\/www.fuelm.com\/insights\/selecting-a-digital-marketing-agency-what-to-look-for\/","title":{"rendered":"Selecting a Digital Marketing Agency: What to Look For"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3300\" class=\"elementor elementor-3300\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ecfb294 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6ecfb294\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b7f58da\" data-id=\"7b7f58da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1c0ae9 elementor-widget elementor-widget-heading\" data-id=\"3f1c0ae9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><span class=\"elementor-heading-title elementor-size-default\">INSIGHTS | <span>SEO<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f051a06 elementor-widget elementor-widget-heading\" data-id=\"6f051a06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Selecting a Digital Marketing Agency: What to Look For<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48998c8 elementor-widget elementor-widget-heading\" data-id=\"48998c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">If you\u2019ve decided that your company could benefit from the advice and expertise of a professional digital marketing firm, what do you do first?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ffb0939\" data-id=\"4ffb0939\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-420678c6 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"420678c6\" data-element_type=\"section\" id=\"hero-bg\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47f154a0\" data-id=\"47f154a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cf73d0f h-600\" data-id=\"5cf73d0f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61dd68e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61dd68e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b1b26e\" data-id=\"7b1b26e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fec7dd5 elementor-widget elementor-widget-image\" data-id=\"fec7dd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.fuelm.com\/wp-content\/uploads\/2022\/08\/FM-ChoosingAgency-Inset.jpg\" class=\"attachment-full size-full wp-image-3290\" alt=\"\" srcset=\"https:\/\/www.fuelm.com\/wp-content\/uploads\/2022\/08\/FM-ChoosingAgency-Inset.jpg 800w, https:\/\/www.fuelm.com\/wp-content\/uploads\/2022\/08\/FM-ChoosingAgency-Inset-300x300.jpg 300w, https:\/\/www.fuelm.com\/wp-content\/uploads\/2022\/08\/FM-ChoosingAgency-Inset-150x150.jpg 150w, https:\/\/www.fuelm.com\/wp-content\/uploads\/2022\/08\/FM-ChoosingAgency-Inset-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5e50c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5e50c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-23d4174\" data-id=\"23d4174\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3a28f elementor-widget elementor-widget-text-editor\" data-id=\"4e3a28f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">It can save you a lot of time and effort to think about your goals and to ask yourself \u201c<\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What are the near- and long-term results I want to achieve?<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">That seems very basic (and it is), so let\u2019s drill down.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><ol style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What are your goals? <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Every journey starts with a destination in mind. And proceeds with a good map to point the way toward that destination.<\/span><\/p><\/li><\/ol><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">As a company leader, you probably have in mind some general goals: increase sales, reduce expenses, achieve efficiency, boost productivity.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">But jotting down some specific goals or metrics will help you focus on which outside agency can best achieve them. Maybe you want your website to be redesigned to present an updated, more modern look for your company. Maybe your website is fine, but you want to generate more visits from customers. Maybe you want a better user experience. Maybe you want to produce better content marketing or run a pay-per-click or paid advertising campaign.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">These are all things that digital marketing agencies do, but some do some of these things better than others. By outlining your corporate goals, you can begin to concentrate on finding the best specialist for your particular needs.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><ol style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\" start=\"2\"><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What is your budget?\u00a0 <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Again, this seems to be self-evident, but it will be beneficial and efficient if you can produce a reasonable budget figure for your digital marketing program.\u00a0<\/span><span style=\"font-size: 12pt; letter-spacing: 0.1px; text-indent: 36pt; white-space: pre-wrap; font-weight: 400;\">Not even the best digital marketing agency can achieve good results if it\u00a0 \u00a0 \u00a0 doesn\u2019t have the resources it requires. Budgets are always subject to negotiation and adjustment, but any kind of effective marketing requires adequate resources.<\/span><span style=\"font-size: 12pt; font-weight: 400; white-space: pre-wrap; text-indent: 36pt; letter-spacing: 0.1px;\">How to determine what is the proper budget? It should be a combination of your own experience in the past, the recommendations of the agency and perhaps a survey of other companies\u2019 experiences.\u00a0<\/span><\/p><\/li><\/ol><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><ol style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\" start=\"3\"><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What do you need?\u00a0 <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Each company requires different aspects of a complete digital marketing campaign. Some need it all, others just need to focus on individual aspects.\u00a0<\/span><\/p><\/li><\/ol><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Web Design vs User Experience.\u00a0 <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Some agencies specialize in artistic, modern, responsive web design.\u00a0 Others focus on user experience (UX) design, striving to create functional, user-centered designs, backed by user research, heatmap data and even Artificial Intelligence.\u00a0 Decide which is more important to your company, and make a selection accordingly.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In or Out.\u00a0 <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0Some agencies offer internal tech teams that can construct complex websites or apps, maintain them and track the metrics in their results.\u00a0 Other agencies rely on outside technology or apps, modifying or customizing those technologies to work for your company and goals. Both ways can be effective, while the custom-designed sites vs. the off-the-shelf approach can be more expensive.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SEO.\u00a0 <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This aspect of your digital marketing campaign is very important. Your website must contain high quality content that matches the <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">intent<\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> of your customers and people searching your site. Your content must have both a keyword strategy and an \u201cintent\u201d strategy, which means your agency must understand your company, its customers and its intent.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Content marketing.\u00a0 <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your content should ideally generate leads and is usually connected to email marketing. If this is important to your company, you should choose a digital agency with the experience in this area.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">PPC and Paid Advertising.\u00a0 <\/span><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">To be successful in this segment, a company\u2019s agency must have the expertise to align ad copy, creative and landing page messaging and layout, with a value proposition to tie it together. And there is a technician expertise required to run and optimize the ad campaigns.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Open Sans',sans-serif; color: #555555; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"background-color: #ffffff; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><span style=\"color: #555555; font-family: Open Sans, sans-serif;\"><span style=\"white-space: pre-wrap;\">Those are just a few of the elements to think about when considering hiring a digital marketing agency. Fuel Media is a full-service digital agency with experience and expertise in all of these areas. We pride ourselves on understanding each client\u2019s goals and developing a workable, affordable and effective marketing program to meet those goals. <\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"background-color: #ffffff; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><span style=\"color: #555555; font-family: Open Sans, sans-serif;\"><span style=\"white-space: pre-wrap;\">\u00a0<\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-left: 36pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"background-color: #ffffff; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline;\"><span style=\"color: #555555; font-family: Open Sans, sans-serif;\"><span style=\"white-space: pre-wrap;\">If we can answer any of your questions about digital marketing, please feel free to contact us.<\/span><\/span><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>People in digital marketing tend to throw around terms, like &#8220;SEO&#8221;, that ordinary folks think is a foreign language.<\/p>\n<p>Read our blog to learn what SEO is and how Fuel Media can make it work for your website and company.<\/p>\n","protected":false},"author":1,"featured_media":3305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3300"}],"collection":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/comments?post=3300"}],"version-history":[{"count":26,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3300\/revisions"}],"predecessor-version":[{"id":3332,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/posts\/3300\/revisions\/3332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media\/3305"}],"wp:attachment":[{"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/media?parent=3300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/categories?post=3300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fuelm.com\/wp-json\/wp\/v2\/tags?post=3300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}